The essential oil
industry is one of the fastest-growing in the world today. If you are starting
out your own essential oil business (know more),
you need to know about essential oil packaging.
Oil storage packaging
is essential to how long the oil will stay healthy in the bottles and their
viability. What should you do to get the best gift oil package? We will be
discussing this and lots more in this post.
Choosing the color and
style of your bottle
The demand for
essential oils today is far more than we have ever seen in human existence. As
a result of this demand, there are so many different products on the market.
This saturation is a major reason why you need to come up with unique essential
oil packaging.
What exactly stands
your product out from the rest on the market? Your oil storage packaging is the
answer. Essential oils are mostly stored in bottles therefore, the color and
style of your bottle are very important. You need to take a lot into
consideration before choosing these factors.
Before you come up with
your gift oil package, it is imperative that you consider other products on the
market. This will give you an idea of how large your bottle should be and the
best styles available. With this information, you are able to decide on how you
can make your bottles stand out.
Generally, one of the
major influences on consumer choice is vision. This means that the style and
color of your essential bottle will determine its acceptability in the market.
We advise that you make use of attractive colors as well as uniquely shaped
labels and bottles.
As you must have
noticed, the bottles used in packaging essential oils are usually colored. The
colored glass used is not for aesthetic purposes. The colors function as
natural protection from the ultraviolet rays of the sun. This is why you see
many producers of essential oils using amber-colored bottles.
Some producers make use
of clear bottles to show off the unique color of their oils. While this is a
great strategy for customer attraction, it is not practical as it could damage
the bottle’s contents.
Another strategy that
is general to the essential oil industry is the small sizes of the bottles. The
regular sizes for essential oil packaging bottles are between 5ml and 10ml.
This is mostly because of the way the oils are dispensed, using pipette caps
and droppers.
These dispensing
mechanisms used in oil storage packaging usually come with measurements. As a
result, it becomes easier to use these oils for recipes and healing purposes.
Hence, as you create your own gift oil package, you should put this into
consideration.
The durability of the
bottle
It is a clear fact that
bottles are created differently and as such, they have different qualities.
Whether you want to make use of plastic or glass bottles for your packaging, it
is imperative that you research. This research will lead you to discover how
qualitative the bottles are.
The general option for
most essential oil producers is glass. This is because plastic has the ability
to compromise the oil quality. Beyond this, if the plastic bottle is of
inferior quality, it may cause the oil to leak out. This is noticed more with
concentrated essential oils as they tend to eat through the containers.
If you have to use
plastic bottles, use them for diluted oils. Examples of diluted oils include
those used in creams and lotions. Another consideration when choosing bottles
is protecting the contents from elements of weather. These elements include
sunlight, air, heat, and moisture.
It is expedient to
consider these factors as they will determine the quality of the product. They
also affect the shelf life of the products and their integrity. To this end,
you should consider how different bottles react to weather elements before
making your choice.
Shipping is another
important factor when considering how durable a bottle is. The method of
shipping will determine to a large extent the type of bottles used. The
distance over which the products will be shipped also contribute to this
decision.
If your bottles are of
low quality, they may not be able to withstand the pressure exerted by shipping
conditions. This means that the bottles will likely break before they reach
their destination. Breaking compromises the quality and quantity of the oils in
the bottles.
For this reason, when
considering essential oil packaging, invest in the best gift oil package. This
will protect the contents of the bottles and ensure consumer satisfaction. The
advice is that before you spend huge amounts on bulk oil storage packaging, you
should test the waters first. In essence, consider the shape, size, and color
of your bottles first then you can order large quantities.
Essential oils
branding tips
Branding is a key
aspect of selling products in today’s market. A lot of effort is put into
building brands. None of the big brands that exist today got there by
happenstance, it is always a result of investment.
You might be small at
the moment but investing in the right branding techniques will help your
business grow. After choosing your bottles and the other packaging materials,
you need to consider your brand labels. There are certain pieces of information
that should be present on your product labels.
Some of these include:
- Plant source from which the oil was gotten.
- Extraction process.
- Expiration date.
- Storage instructions.
Essentials oils are generally
flammable and as a precaution, this should be added to the labels. This ensures
that the consumer is protected from harm during use. Explain on your labels
where these oils should and should not be used.
You should also advise
your customers to keep their bottles away from direct sunlight as it affects
the oil’s quality. Design your gift oil package labels with a signature to
encourage brand recognition.
Conclusion
Essential oil packaging is not a big deal if you know what to do. The best way to grow your essential oil business is to invest in the best oil storage packaging. If you have any demand for custom Essential oil packaging, welcome to inquire us at Zigpac.
